What does every business need but not every industry has?

What rhymes with "snakes" and helps the government classify economic activity? NAICS — or the North American Industry Classification System. These codes categorize every industry from artificial turf installation to zucchini farming. But they’re not exactly easy to get. Today we look at one business’ quest for a NAICS code and what makes them so valuable. Fact checking by Leyla Doss. Your Next Listen — How to take the temperature of the US consumer Connect with The Indicator — Sign up for The Indicator’s weekly newsletter ! — Buy the Planet Money book — Find our socials, YouTube and more ! — For sponsor-free episodes, subscribe to NPR+ Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include sponsor-free listening. Learn more at plus.npr.org . See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences. NPR Privacy Policy